As a publisher of my own games, I tend to receive emails asking for a key to download my games and create a review. That's great because thanks to these reviews, it becomes more popular and more people learn about it. So, I'm happy to give them!
However, anyone can write an email and ask for a key referencing other people's work. So before sending you any key, your email address must be verified.
You should do it by following one of the following options:
If you're writing from a web magazine:
a) Please write from an email from the same domain, instead of gmail of hotmail.
b) If you don't have an own email, please include an URL of the contact page of your domain where the email address you are writing is published, so I can check it's the same.
If you're a youtuber:
a) Please include the URL of your youtube channel, and make sure you have your email address published on the "contact information" page. In this way I can check that the email is not a fake one.
b) Make sure that you have been releasing videos recently. Youtube channels with videos from long time ago are not accepted.
c) Make sure your videos are about indie games, not just minecraft.
d) Make sure you have a minimum amount of followers. Please don't ask keys if you're under 1K. Instead, just buy the game like other players do. Being a youtuber is not just publishing videos, but having a community that follows them.
e) Introducing youself in your videos and including a whatermark logo is not mandatory, but it's good to know that you didn't get those videos from somewhere else, and will prevent fake youtubers to use them.
If you are a blogger:
a) Please include a URL showing your email address from the blog.
b) Include visit data from Google Analytics if possible.
That's all! I'm pretty sure that other publishers will be happier if you include this information on your emails when you write them asking for a key, and you will get more chances to receive one.
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